Dancehall music video director (craft role)

The director role is the craft engine behind the broader music-video era of dancehall.

Directors and video stylists are adjacent, often-overlapping crafts on the same shoots.

Major labels and distributors such as VP Records commissioned and funded the productions that gave Jamaica's dedicated video-director class its biggest budgets and reach, as with Ras Kassa's VP-backed 'Dude' video.

Banks Films speaks directly to the craft-standards side of the dancehall video-director role.

Video vixens and video directors are the two most visible human roles behind dancehall's produced-video visual culture.

Along with Jay Will, Ras Kassa is repeatedly cited as one of the directors who professionalised dancehall music video direction in the early 2000s.

Jay Will emerged in 2001 and is credited with raising Jamaican video production standards over a 200-plus-video career.