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ENTITY · CONCEPT

Viral dance challenge

Well supported

The social-media dance-challenge format - short, replicable routines set to a track - that has become a major engine of dancehall virality and export, from the #BananaChallenge onward. A modern extension of the dance-and-song feedback loop, raising questions of credit for originating dancers.

At a glance

Type
concept
Confidence
Well supported
Technology, recording & industryDance, body & movementSociety, politics & reception

Connections

In stories

Debate & reception

How people argued about the music — praise, criticism and public debate. See all debate & reception →

debate

Dance moves without their makers: choreography and credit

Two positions on Jamaican dance creativity going global: some celebrate moves travelling worldwide through dancer exchange and viral challenges as the culture's reach; others note that the originating dancers are rarely credited or paid when their steps become global trends. Sources: LargeUp; DancehallMag; Jamaica Gleaner.

Stance: global spread of the dances vs uncredited, unpaid originators