ENTITY · PERSON

Ras Kassa

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Jamaican music video director and filmmaker who broke through directing an early T.O.K. video and Beenie Man's VP Records-backed 'Dude,' then gained international attention for Damian Marley's 2005 video 'Welcome to Jamrock.' He co-founded Jamaica's first cable station, Music Plus, served as creative consultant to Jamaica News Network and Reggae Entertainment Television, and in 2007 founded his own production company, The Guru Films.

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Type: person
Confidence: Well supported
Era: Open era →

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WEB · rights discovery only · press source

Jamaica Observer feature on dancehall music video directors and their craft.

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Story · Well supportedThe directors who shot the dance

Dancehall's music video directors turned VHS-era stage footage into a global visual language, and rarely got their names remembered for it.